Private Equity Portfolio Go-To
"Bandwidth’s analysis and recommendations helped us successfully hire and quickly onboard a new marketing leader, and soon after, the company had a successful exit to a strategic buyer."
Aimee stepped in for us in a combination consulting / Fractional head of marketing engagement to help us understand our current state of marketing and our opportunities for growth in a company which had recently done several tuck-in acquisitions.
She helped analyze our digital presence, content marketing, strengths and weaknesses of our team, and the gaps we needed to fill in our new marketing leader.
Aimee did a rigorous teardown of our current web traffic + brand presence online and was able to suggest several insightful improvement opportunities, as well as help us simplify our message and position it thoughtfully against our main competitors.
Her analysis and recommendations helped us successfully hire and quickly onboard a new marketing leader, and soon after, the company had a successful exit to a strategic buyer.
Aimee’s analysis and recommendations struck a unique balance between people, process, and technology. Our CEO and management team especially appreciated her ability to marry insights from data and time spent with the existing marketing team.
She went the extra mile to not only point out what could be improved, but to suss out the value-creation initiatives that the existing team could successfully execute vs. those that would require a different investment or talent profile.