SaaS Market Intelligence Company Needed Marketing Rocks Moved

Working with Bandwidth Strategy was a seamless experience.

OpenBrand, our newly created real-time market intelligence company is a roll-up of four companies. We had no dedicated marketing leadership but wanted to start moving some big rocks in the second half of 2025 to help lay a marketing foundation as we searched for a permanent marketing leader to help scale the business. In a very short time, Bandwidth integrated seamlessly into our organization, and successfully drove several high impact initiatives taking the responsibilities off my already crowded plate. 

All the things I would have done were done.

In only five months we were able to achieve a high level of organization in the marketing department. Bandwidth helped the existing marketing employees feel like they were a part of a team while also supporting individual contributors to understand how the work impacted the overall business. And this was all while Bandwidth helped us evaluate and assess potential marketing leadership candidates.

Through collaboration with sales, marketing, customer success, research, and leadership, Bandwidth helps us to define much needed buyer personas and ideal company profiles. That exercise, and subsequent training, allowed the sales team to be more productive, leading to additional opportunities.

Leveraging our deeper understanding of customer personas, we now have a much more coherent and professional website that tells a cohesive narrative. We are proud to have clients and prospects visit this site and engage with our content. This work was lead start to finish by Bandwidth.