Why a Fractional C-suite?
B2B organizations in growth mode are all unique but very often their frustrations with marketing are the same. Whether that be leadership changes, lack of technology integrations or a scarcity of inbound leads. At Bandwidth Strategy we meet you where you are in terms of consultation, project work or embedded Fractional CMOs services.
Working with global brands
We are experts in selling the invisible
…which means the things you can’t (for the most part) buy online or pick up at the store. Our clients are in professional services or enterprise SaaS where sales cycles are long and relationships are keys. Our Fractional C-suite practitioners are uniquely positioned to help clients who struggle to successfully tell the story of their complex offering.
Problem we commonly see, and our Fractional C-suite practitioners address in B2B organizations:
- “My sales and marketing organizations are completely misaligned.”
- “I don’t understand my pipeline”
- “Our RevOps tech stack is broken”
- “I have top/middle/bottom of funnel problem”
- “When is the right time to hire a CMO or CRO?”
- “My visual and verbal identity don’t align”
How Do We Help?
Bandwidth designed its Fractional CMO and COO services to address problems quickly and efficiently and jump in with solutions fast. We don’t need months to get up to speed, weeks to figure out calendars, or spend hours on things like expense reports. We start on day-one to assess the marketing problems and develop revenue driving solutions.
Services
At Bandwidth our Fractional CMOs are passionate about providing our clients marketing guidance that moves the needle for brand awareness and lead generation. We help our clients: to create good content; that is visible in the places where prospects are searching for answers; in the moments the questions are being asked.
Our Services Include:
Digital Marketing
Demand Generation
Revenue Modelling
Sales Marketing Alignment
MarTech and SalesTech Evaluation
Verbal Identity Engagement
Long-Form Thought Leadership
Website Creation and Management
Brand Messaging Alignment for Global Co-Working Giant
Bandwidth came in and both demonstrated an elevated level of expertise that quickly established trust within key stakeholders in the project and also…
Content Calibration and Go-To-Market for Million Member Trade Association
We brought Bandwidth in to consult for The Strategy & Innovation Team at the National Association of Realtors (NAR) to support transitioning a…
Private Equity Portfolio Go-To
Aimee stepped in for us in a combination consulting / Fractional head of marketing engagement to help us understand our current state of marketing…
Three Year Fractional COO for Agency Resulting In Exit
Bringing Bandwidth into my business in 2020 was the missing piece I needed to scale my organization. Every day working with Bandwidth/Aimee was a…
Fractional CMO for Sales Training Leader
When working with Bandwidth I felt like if Aimee did not have the answer, she could point us in the right direction of someone who could help us. We…
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Learn how Bandwidth can help your B2B organization.