Working with global brands

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What makes us unique?

By not being an employee at any company, our fCMOs and, fCOOs, don’t have an agenda; they don’t need to play politics; and they are not trying to save their jobs. The advice, strategy, tactics and plans are for the benefit of the organization, its customers and clients. What does that mean?  It means that the trust in inherent and our Fractional C-suite members get to work quickly uncovering: 

  • What’s broken and how to fix it 
  • The northstar for the organization – and how marketing and sales ladder up to that northstar
  • How to streamline marketing and sales processes and reporting
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"Trust is the number one reason
I see CMOs fail. I built Bandwidth to restore trust in the CMO role."

CEO & Founder
Aimee Schuster

What is a Fractional C-Suite?

As we all move through the rapidly changing landscape of transient workers and AI solutions, many are asking, “what is a fractional CMO?” and “what is a fractional COO?” These roles represent a strategic solution for B2B companies looking to navigate the complexities of the changing economy without the overhead of a full-time executive.

What is A Fractional CMO?

A seasoned executive that offers a wealth of experience without the long-term financial commitment required for a full-time hire. By partnering with a Fractional CMO, businesses gain access to an expert who will quickly and effectively navigate digital landscapes, analyze market trends, and implement cutting-edge marketing techniques.

This executive’s focus is on aligning marketing endeavors with the company goals and confirming that each campaign is designed to achieve sustainable growth. Companies that make the choice to work with Fractional CMOs elevate their marketing efforts while achieving a level of sophistication and impact typically reserved for organizations with larger financial resources.

Fractional CMOs excel in organizations $10M – $100M in revenue seeking to harness expert marketing leadership to refine brand messaging, spearhead lead generation initiatives and craft strategies that resonate with evolving customer needs.

What is a Fractional COO?

A Fractional Chief Operating Officer (COO) at Bandwidth Strategy knows how to straddle the worlds of sale, marketing, customer services and operations all with an eye toward the success of the business.

Our Fractional COO’s bring a focused approach to refining sales-marketing-alignment, tech stacks and KPIS. Their expertise in operational management allows them to quickly identify inefficiencies and propose actionable solutions, fostering an environment of productivity and innovation.

This level of strategic oversight ensures that the organization’s operational activities are not just efficient but also contributing  to its competitive advantage in the market.

Engaging a Fractional COO allows businesses to adapt to operational challenges and opportunities, positioning them for sustained success in a dynamic economic landscape.